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Comparison

SerpApi alternative: the honest comparison

SerpApi is one of the best-known SERP APIs. If you are looking for an alternative for Google Search and Google Maps, here is what sets the two services apart, including where SerpApi does better.

Key takeaways
  • SerpApi covers far more engines and offers legal guarantees and specialized APIs.
  • Semscraper focuses on Google Search and Google Maps, with no subscription and a balance that never expires.
  • Based on our reading of public prices, 1,000 keywords on page 1 cost €0.30 at Semscraper versus $15 at SerpApi.

In short

  • Pick SerpApi if you need many engines (Bing, YouTube, Amazon, Google Scholar…) or specialized APIs such as full-text Google Maps reviews.
  • Pick Semscraper if your need is Google Search and Google Maps, at high volume, with real pagination, pixel position and AI Overviews, at the best price and with no subscription.

Price

SerpApi works on a monthly subscription with a number of searches included: a free plan with 250 searches, then plans at $25, $75, $150 and $275 per month, and custom pricing. Semscraper works on credit: you top up the amount of your choice, each SERP is deducted, and your balance never expires.

Since Google stopped showing 100 results per page, each results page counts as one search. Here is the cost per 1,000 keywords by depth, based on our reading of the public price lists:

DepthSemscraperSerpApi
1 page (top 10)€0.30$15
3 pages (top 30)€0.70$45
5 pages (top 50)€1.10$75
10 pages (top 100)€2.10$150

SerpApi pricing varies with plan and volume: check their price list before deciding. Our full comparison, including DataForSEO, is on the pricing page.

Features

CriterionSemscraperSerpApi
EnginesGoogle Search and Google MapsOver a hundred APIs: Google, Bing, YouTube, Amazon…
ModelCredit, no subscription, balance never expiresMonthly subscription with searches included
Pixel positionIncluded on every resultOffered, flagged as beta
PaginationUp to 10 pages per request, real page of each resultOne search per page
AI OverviewsSynchronous and asynchronous, with cited brands, sources and panelOffered
Google Maps reviewsRating, review count and displayed snippetDedicated full-text reviews API
Guarantees–“U.S. Legal Shield”, SOC 2 Type II, ISO 27001
Site and support languageFrench and EnglishEnglish

Where SerpApi does better

The catalogue: if your product needs to query several engines, SerpApi covers far more ground. Its documentation is very thorough, with a page per engine and per result type, and a playground to test. Its legal guarantees and certifications reassure large accounts.

Where Semscraper does better

Cost at high volume on Google, first, by a wide margin according to the public price lists. Then position data: every result carries its rank within its block, its rank on the page, its real page and its pixel position, at no extra cost. Finally AI Overviews: every SERP is rendered in a real browser that waits for AI Overviews loading late, nearly one in two according to our study of one million keywords.

Migrating from SerpApi

The concepts map one to one: a keyword, a location, a language, a device, a depth. On the Semscraper side, you send batches via POST, then fetch by ID or receive a callback. The 1,000 free requests let you compare results on your own keywords before switching. The parameter list is on the Google Search API page.

Try it on your own keywords

1,000 free requests, no credit card required.