Guides and studies
How to collect Google results properly, what they really contain, and what our own data says about them.
AI Overviews in France: one SERP in two, and one in two arrives late
We collected more than 2 million French Google SERPs, one million keywords on desktop and the same ones on mobile, to measure the real footprint of AI Overviews.
Read → GuideGoogle geotargeting: why the gl parameter is no longer enough
In late May 2026, Google changed how it localizes its results. The gl parameter, used for years to target a country, no longer guarantees a reliable SERP. Here is what we found and fixed.
Read → GuideHow to scrape Google in 2026
Collecting Google results at scale has never been this demanding: 100 results per page are gone, AI Overviews load late, and SERPs change from city to city. Here are the options and the pitfalls.
Read → GuideGetting Google's top 100 without num=100
For years, adding num=100 to the search URL was enough to get 100 results in one go. Not anymore. Here is how to still get a reliable top 100.
Read → GuideClustering keywords by SERP similarity
Two keywords that show the same pages in Google answer the same intent: one page should target both. Here is the method, the right thresholds and a ready-to-use script.
Read → GuidePixel position: why ranking #1 is no longer enough
Being first among organic results says little about what the searcher actually sees. Pixel position measures where your result really shows up.
Read → GuideGeolocated SERPs: Google results as seen from a city
Two people typing the same search in two different cities don't see the same page. To measure local SEO, you need to collect the SERP from the right location.
Read → GuideScraping Google Maps: extracting the listings of a search
Name, category, address, website, rating, review count, opening hours: a Google Maps search holds a wealth of information about a local market. Here is how to collect it properly.
Read → ComparisonSerpApi alternative: the honest comparison
SerpApi is one of the best-known SERP APIs. If you are looking for an alternative for Google Search and Google Maps, here is what sets the two services apart, including where SerpApi does better.
Read → ComparisonSemscraper vs DataForSEO: which SERP API for Google?
DataForSEO is a very broad SEO data provider, and its SERP API is just one building block. Semscraper does one thing: Google and Google Maps SERPs. Here is how to choose.
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